By Linda Holmes
“I realize we’re picking the bones from the Old Spice campaign at this point, but when I saw that the Brigham Young University parody of the Old Spice ads had gotten more than 1.2 million views (Old Spicy himself — that’s what I’m calling him — did a video for libraries), it got me thinking.
And about the fact that a local news story skeptically questioning whether libraries are “necessary” set off a response from Vanity Fair, and a later counter punch by Chicago’s Public Library Commissioner won her support from such diverse, non-library-specific outlets as The A.V. Club and Metafilter, and from as far away as The Guardian.
Call it a hunch, but it seems to me that the thing is in the air that happens right before something — families with a million kids, cupcakes, wedding coordinators — suddenly becomes the thing everyone wants to do happy-fuzzy pop-culture stories about. Why?”
Find out why by reading the rest of Holmes article here.
Photo: Iris and Olive’s Cakes: Blog