Bowker survey also finds ebooks are growing in favor among teens, but with barriers to adoption
When it comes to finding out about good books for children and teens, there’s more to it than Amazon.com. “Bookstores and libraries are still very important in discovery,” says Kelly Gallagher, VP of Publishing Services at RR Bowker, who presented key findings from the survey “Understanding the Children’s Book Consumer in the Digital Age” at last month’s Digital Book World.
Conducted by Bowker Market Research, the survey of 2,000 parents of kids ages 0–12 and 1,000 teens ages 13–17 also revealed some interesting stats regarding ebooks. While most parents (75 percent) have not yet bought an ebook, the rate for teens reading digital titles tripled from 2010 to 2011. Additionally, the survey underscored a potential discrepancy in what parents report about kids’ desire for print over digital books versus children’s actual preferences.